Tuesday, May 6th, 2008
I've recently listened to and participated in several conversations regarding the evolving role of the ad agency. Most marketers and agency types seem to agree that a radical change is necessary. I agree, but I think that change is going to be a harder one to make than ...
Tags: Agencies, Change, Technology
Posted in Advertising, Agencies | 8 Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, Avenue A | Razorfish's CEO, Clark Kokich, made a great observation about the challenges faced by marketers:
Consumers no longer move neatly from one touchpoint to the next, from branding to promotion to sales. Instead, they snack on digital content delivered through a dizzying array ...
Tags: Change, Digital Outlook Report, DOR, Marketing, Technology
Posted in General, Trends | 2 Comments »
