Thursday, March 20th, 2008
Word came out this week that CafeMom has raised a $12M round. They've been on a very impressive run over the last year. I've talked with CafeMom's co-founders, Michael and Andrew, many times since they started their first property, ClubMom, in 1999 (both ClubMom and CafeMom are part of CMI Marketing). ...
Tags: Andrew Shue, Cafe Mom, Club Mom, Michael Sanchez, Social Influence Marketing, Social Media
Posted in Advertising, Media, Publishers, Trends | No Comments »
Friday, February 29th, 2008
I previously mentioned the Levi's design contest (a digital extension of their Project Runway partnership). The winner has been named, and the design will be produced and sold by Levi's:
As Levi's says about the design, "Love the turn back cuff on the sleeve. Cool asymmetrical opening and nice clean tailor ...
Tags: community, Levis, Project Runway, Social Media
Posted in Advertising, Campaigns | No Comments »