Friday, April 4th, 2008
Charlene Li and Josh Bernoff's new book, Groundswell, should be on your reading list. Addressing the incredible changes brought about by social technologies, it provides a great combination of analysis, instruction and storytelling. Li and Bernoff use twenty-five case studies to illustrate the way business has changed, and they do so in an entertaining way. More ...
Tags: Charlene Li, Forrester, Groundswell, Josh Bernoff, Social Influence Marketing
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
I previously pointed out Shiv Singh’s thinking on Social Influence Marketing. He’s written a another post on the topic, as a follow up to his recent SXSW presentation. In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM. As the relationship between brands and customers ...
Tags: Shiv Singh, SIM, Social Influence Marketing, Terri Walter
Posted in General, Media, Trends | 2 Comments »
Thursday, March 20th, 2008
Word came out this week that CafeMom has raised a $12M round. They've been on a very impressive run over the last year. I've talked with CafeMom's co-founders, Michael and Andrew, many times since they started their first property, ClubMom, in 1999 (both ClubMom and CafeMom are part of CMI Marketing). ...
Tags: Andrew Shue, Cafe Mom, Club Mom, Michael Sanchez, Social Influence Marketing, Social Media
Posted in Advertising, Media, Publishers, Trends | No Comments »
Tuesday, March 11th, 2008
Frank Kochenash, the head of Strategy and Insights in Avenue A | Razorfish's Seattle office, authored one of the more thought provoking pieces in our 2008 Digital Outlook Report. Frank addressed the role users will play as advertising models evolve on social networks. Specifically, how users should be compensated as the economic ...
Tags: Digital Outlook Report, DOR, Social Influence Marketing, Social Networks
Posted in Advertising, Publishers, Trends | No Comments »
