More on Social Influence Marketing

Monday, March 31st, 2008

I previously pointed out Shiv Singh’s thinking on Social Influence Marketing.  He’s written a another post on the topic, as a follow up to his recent SXSW presentation.   In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM.  As the relationship between brands and customers ...