Monday, March 31st, 2008
The Mobile Marketing Association features an article by my colleague Patrick Moorhead, that is definitely worth a read. It's a really nice overview of the progress made in mobile over the last year, but I especially like Patrick's healthy and determined attitude about finding the right marketing answer. From his article:
Many [have heard me say] that ...
Tags: MMA, Mobile, Patrick Moorhead
Posted in Media, Trends | 2 Comments »
Thursday, March 6th, 2008
Patrick Moorhead, a Director in our Emerging Media group, authored a great piece on the state of the mobile web for our Digital Outlook Report. Specifically, he focuses on WAP and the improving consumer experience it provides (when done right). It's definitely worth a read for marketers and publishers:
The mobile ...
Tags: Digital Outlook Report, DOR, Facebook, MLB, Mobile, WAP, Wireless, Yelp
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, my colleagues, Sarah Baehr and Alyson Hyder, identified Nokia as a company to keep an eye on in digital marketing. Their thoughts are worth sharing:
Nokia made two important moves in 2007 that will impact digital marketing in the coming year. It acquired both Enpocket, ...
Tags: location based marketing, Mobile, Nokia
Posted in Media, Trends | No Comments »
