Read it now: Groundswell
Friday, April 4th, 2008Charlene Li and Josh Bernoff's new book, Groundswell, should be on your reading list. Addressing the incredible changes brought about by social technologies, it provides a great combination of analysis, instruction and storytelling. Li and Bernoff use twenty-five case studies to illustrate the way business has changed, and they do so in an entertaining way. More ...
