Tuesday, July 29th, 2008
Earlier this year, I wrote about the consolidation of spending on ad networks. We've seen increasingly concentrated spending over the last several years, with the top five ad networks (by AA|RF spend) earning 71% of total ad network spending last year. For the first half of 2008, the trend continued, ...
Tags: Ad Networks, Digital Outlook Report, DOR
Posted in Advertising, General, Media, Publishers, Trends | 2 Comments »
Friday, April 25th, 2008
Pangea Day is another fantastic effort coming out of TED. Taking place on May 10th, it's an ambitious effort to bring people and cultures together through the power of film. The trailer at the site is definitely worth watching. The following excerpt from an email Chris Anderson sent to the TED community last week also provides ...
Tags: Chris Anderson, Digital Outlook Report, DOR, Pangea Day, TED
Posted in General, Media | No Comments »
Tuesday, March 11th, 2008
Frank Kochenash, the head of Strategy and Insights in Avenue A | Razorfish's Seattle office, authored one of the more thought provoking pieces in our 2008 Digital Outlook Report. Frank addressed the role users will play as advertising models evolve on social networks. Specifically, how users should be compensated as the economic ...
Tags: Digital Outlook Report, DOR, Social Influence Marketing, Social Networks
Posted in Advertising, Publishers, Trends | No Comments »
Thursday, March 6th, 2008
Patrick Moorhead, a Director in our Emerging Media group, authored a great piece on the state of the mobile web for our Digital Outlook Report. Specifically, he focuses on WAP and the improving consumer experience it provides (when done right). It's definitely worth a read for marketers and publishers:
The mobile ...
Tags: Digital Outlook Report, DOR, Facebook, MLB, Mobile, WAP, Wireless, Yelp
Posted in Media, Trends | No Comments »
Monday, March 3rd, 2008
Garrick Schmitt heads up the User Experience practice at AA|RF, and is a leading thinker regarding the ways web publishers should respond to new consumer behaviors. His contribution to the 2008 Digital Outlook Report can be found on the Digital Design Blog. His premise is that the homepage isn't as important as it once ...
Tags: Digital Design Blog, Digital Outlook Report, DOR, Garrick Schmitt
Posted in Publishers, Trends | 1 Comment »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, Avenue A | Razorfish's CEO, Clark Kokich, made a great observation about the challenges faced by marketers:
Consumers no longer move neatly from one touchpoint to the next, from branding to promotion to sales. Instead, they snack on digital content delivered through a dizzying array ...
Tags: Change, Digital Outlook Report, DOR, Marketing, Technology
Posted in General, Trends | 2 Comments »
Sunday, February 24th, 2008
In the ad network category, Avenue A | Razorfish's spending continued to be consolidated with the biggest players, a trend that has been growing over the past two years. Our billings with ad networks grew 34% year over year, with nearly all of this increase in spending directed toward the ...
Tags: Ad Networks, AOL, Blue Lithium, Digital Outlook Report, DOR, DrivePM, Media Billings, Microsoft, Quigo, Right Media, Tacoda, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
In my last post, I mentioned the strength of search marketing (from 2006 to 2007, the agency's search spending rose from 28% to 31% of total billings). It's no surprise that Google's efficiency and continued growth played a significant part of this. They continue to execute very well, both as ...
Tags: Ask, CPC, Digital Outlook Report, DOR, Google, Media Billings, Microsoft, Search, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
I previously wrote about the growth of vertical properties and search engines in our 2007 media billings. The success of these two categories came at the expense of portals, which slid to 19% of billings in 2007, down from 24% in 2006. After being in high demand for several ...
Tags: Digital Outlook Report, DOR, Media Billings, Portals
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
In 2007 Avenue A | Razorfish's media billings totaled $735 million, up 36% from 2006. This spendwas distributed across 1,832 Web sites- more than double the 863 properties on which we purchased media in 2006. A closer look at the distribution of billings revealed several emerging trends, including:
- A shift in ...
Tags: Digital Outlook Report, DOR, Media Billings
Posted in Advertising, Campaigns, Media, Publishers, Trends | 2 Comments »
Friday, February 22nd, 2008
On February 25, 2008, Avenue A | Razorfish releases it�s fourth annual Digital Outlook Report, a document I've been responsible for each of the four years. If it's of interest, pre-register, for a copy of the entire document.
Tags: Digital Outlook Report, DOR
Posted in General | 3 Comments »
