Friday, February 29th, 2008
I previously mentioned the Levi's design contest (a digital extension of their Project Runway partnership). The winner has been named, and the design will be produced and sold by Levi's:
As Levi's says about the design, "Love the turn back cuff on the sleeve. Cool asymmetrical opening and nice clean tailor ...
Tags: community, Levis, Project Runway, Social Media
Posted in Advertising, Campaigns | No Comments »
Sunday, February 24th, 2008
In case you missed it, my colleague David Deal has a good post detailing how a two of our Avenue A | Razorfish clients, Levi's and Crystal Light (Kraft), are engaging with communities. They're both nice examples of the ways marketers are trying to engage in a more meaningful way ...
Tags: community, Kraft, Levis
Posted in Advertising, Campaigns, Media | 2 Comments »
