Trends
Tuesday, July 29th, 2008
Earlier this year, I wrote about the consolidation of spending on ad networks. We've seen increasingly concentrated spending over the last several years, with the top five ad networks (by AA|RF spend) earning 71% of total ad network spending last year. For the first half of 2008, the trend continued, ...
Tags: Ad Networks, Digital Outlook Report, DOR
Posted in Advertising, General, Media, Publishers, Trends | 2 Comments »
Sunday, June 15th, 2008
I've considered Friendfeed a great resource for marketing/tech industry news and conversation, but the amount of discussion about Tiger's putt on 18 today was a surprise to me. While there were many great comments, Fred Wilson nailed it- "Tiger Woods is amazing."
Tags: Fred Wilson, Friendfeed, Tiger Woods
Posted in General, Trends | No Comments »
Thursday, May 15th, 2008
This week I’m in New York for our 8th annual Client Summit. Yesterday's discussion provided a nice mix of case studies and thought leadership (from both internal and external experts). A few highlights:
- Guy Kawasaki gave a great talk about the Art of Innovation. If you haven't heard Guy speak, he ...
Tags: AA|RF, AKQA, AT&T, Avenue A | Razorfish, Bob Greenberg, brandon geary, Clark Kokich, Client Summit, Ford, Guy Kawasaki, Hulu, Jeff Zucker, Joe Crump, Levis, R/GA, Surface, Sync, Tom Bedecarre
Posted in Agencies, Publishers, Trends | 2 Comments »
Friday, April 4th, 2008
Charlene Li and Josh Bernoff's new book, Groundswell, should be on your reading list. Addressing the incredible changes brought about by social technologies, it provides a great combination of analysis, instruction and storytelling. Li and Bernoff use twenty-five case studies to illustrate the way business has changed, and they do so in an entertaining way. More ...
Tags: Charlene Li, Forrester, Groundswell, Josh Bernoff, Social Influence Marketing
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
The Mobile Marketing Association features an article by my colleague Patrick Moorhead, that is definitely worth a read. It's a really nice overview of the progress made in mobile over the last year, but I especially like Patrick's healthy and determined attitude about finding the right marketing answer. From his article:
Many [have heard me say] that ...
Tags: MMA, Mobile, Patrick Moorhead
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
I previously pointed out Shiv Singh’s thinking on Social Influence Marketing. He’s written a another post on the topic, as a follow up to his recent SXSW presentation. In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM. As the relationship between brands and customers ...
Tags: Shiv Singh, SIM, Social Influence Marketing, Terri Walter
Posted in General, Media, Trends | 2 Comments »
Thursday, March 20th, 2008
Word came out this week that CafeMom has raised a $12M round. They've been on a very impressive run over the last year. I've talked with CafeMom's co-founders, Michael and Andrew, many times since they started their first property, ClubMom, in 1999 (both ClubMom and CafeMom are part of CMI Marketing). ...
Tags: Andrew Shue, Cafe Mom, Club Mom, Michael Sanchez, Social Influence Marketing, Social Media
Posted in Advertising, Media, Publishers, Trends | No Comments »
Tuesday, March 11th, 2008
Frank Kochenash, the head of Strategy and Insights in Avenue A | Razorfish's Seattle office, authored one of the more thought provoking pieces in our 2008 Digital Outlook Report. Frank addressed the role users will play as advertising models evolve on social networks. Specifically, how users should be compensated as the economic ...
Tags: Digital Outlook Report, DOR, Social Influence Marketing, Social Networks
Posted in Advertising, Publishers, Trends | No Comments »
Sunday, March 9th, 2008
TechCrunch has a post regarding Fortune's recent Hulu profile. TC provides a summary of the way Hulu has been promoted, then and now; Fortune provides a positive (but accurate, imo) review of the site. I think it's interesting that Michael takes issue with the hype surrounding Hulu. He might be correct that ...
Tags: Hulu, TechCrunch, Video
Posted in Advertising, Media, Publishers, Trends | 2 Comments »
Thursday, March 6th, 2008
Patrick Moorhead, a Director in our Emerging Media group, authored a great piece on the state of the mobile web for our Digital Outlook Report. Specifically, he focuses on WAP and the improving consumer experience it provides (when done right). It's definitely worth a read for marketers and publishers:
The mobile ...
Tags: Digital Outlook Report, DOR, Facebook, MLB, Mobile, WAP, Wireless, Yelp
Posted in Media, Trends | No Comments »
Monday, March 3rd, 2008
Garrick Schmitt heads up the User Experience practice at AA|RF, and is a leading thinker regarding the ways web publishers should respond to new consumer behaviors. His contribution to the 2008 Digital Outlook Report can be found on the Digital Design Blog. His premise is that the homepage isn't as important as it once ...
Tags: Digital Design Blog, Digital Outlook Report, DOR, Garrick Schmitt
Posted in Publishers, Trends | 1 Comment »
Tuesday, February 26th, 2008
What are the 6 things you need to know about consumers' online video habits? What are the 4 trademarks of successful web video? What 3 things do marketers need to do to make their video assets relevant? My colleague Grant Owens provides the answers, in a valuable rundown of the state of video ...
Posted in Media, Trends | No Comments »
Tuesday, February 26th, 2008
Brandon Geary and his team in our Account Planning group did great work for our Digital Outlook Report. Their efforts resulted in several insights that every marketer should think about. How do we, as consumers, portray ourselves online? How many social networking profiles are we willing to maintain? How many ...
Posted in General, Trends | No Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, Avenue A | Razorfish's CEO, Clark Kokich, made a great observation about the challenges faced by marketers:
Consumers no longer move neatly from one touchpoint to the next, from branding to promotion to sales. Instead, they snack on digital content delivered through a dizzying array ...
Tags: Change, Digital Outlook Report, DOR, Marketing, Technology
Posted in General, Trends | 2 Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, my colleagues, Sarah Baehr and Alyson Hyder, identified Nokia as a company to keep an eye on in digital marketing. Their thoughts are worth sharing:
Nokia made two important moves in 2007 that will impact digital marketing in the coming year. It acquired both Enpocket, ...
Tags: location based marketing, Mobile, Nokia
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
The notion of media fragmentation is well established. That means more choices for consumers, but it also means we have so much choice that it can be hard to keep up. Feed readers are a great way to do so, but there are still a lot of mainstream users who ...
Tags: alltop, discovery, media fragmentation, popurls
Posted in Advertising, Media, Trends | No Comments »
Sunday, February 24th, 2008
In the ad network category, Avenue A | Razorfish's spending continued to be consolidated with the biggest players, a trend that has been growing over the past two years. Our billings with ad networks grew 34% year over year, with nearly all of this increase in spending directed toward the ...
Tags: Ad Networks, AOL, Blue Lithium, Digital Outlook Report, DOR, DrivePM, Media Billings, Microsoft, Quigo, Right Media, Tacoda, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
Community and Entertainment verticals continued to show very strong growth, each increasing more than 50% year over year. Over the past four years, the rise in billings in these two verticals has easily outpaced total billings growth.
Clearly social networks (a part of the Community category) and video sharing sites (in ...
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
In my last post, I mentioned the strength of search marketing (from 2006 to 2007, the agency's search spending rose from 28% to 31% of total billings). It's no surprise that Google's efficiency and continued growth played a significant part of this. They continue to execute very well, both as ...
Tags: Ask, CPC, Digital Outlook Report, DOR, Google, Media Billings, Microsoft, Search, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
I previously wrote about the growth of vertical properties and search engines in our 2007 media billings. The success of these two categories came at the expense of portals, which slid to 19% of billings in 2007, down from 24% in 2006. After being in high demand for several ...
Tags: Digital Outlook Report, DOR, Media Billings, Portals
Posted in Advertising, Media, Publishers, Trends | No Comments »
