Media
Tuesday, July 29th, 2008
Earlier this year, I wrote about the consolidation of spending on ad networks. We've seen increasingly concentrated spending over the last several years, with the top five ad networks (by AA|RF spend) earning 71% of total ad network spending last year. For the first half of 2008, the trend continued, ...
Tags: Ad Networks, Digital Outlook Report, DOR
Posted in Advertising, General, Media, Publishers, Trends | 2 Comments »
Thursday, June 19th, 2008
I can't do better than David Deal's rundown of Best Buy's new Summer Hub (as David notes in his post, Best Buy is a client of AA|RF). Three things I really like about Best Buy's effort:
1) The primary focus is how technology can make your summer better, not on the ...
Tags: Best Buy, David Deal, Facebook, Summer Hub
Posted in Advertising, Campaigns, General, Media | 2 Comments »
Monday, June 2nd, 2008
Doug Weaver and Scot McLernon of Upstream Habitat invited me to speak at their recent San Jose event. Habitat is an intensive training that the organizers describe as a "digital sales MBA in two days." Two things struck me about the event:
The quality of the instructors. I knew going in that Habitat had quality staff, but ...
Tags: Doug Weaver, Habitat, Sales, Scot McLernon, Training
Posted in General, Media, Publishers | 1 Comment »
Friday, April 25th, 2008
Pangea Day is another fantastic effort coming out of TED. Taking place on May 10th, it's an ambitious effort to bring people and cultures together through the power of film. The trailer at the site is definitely worth watching. The following excerpt from an email Chris Anderson sent to the TED community last week also provides ...
Tags: Chris Anderson, Digital Outlook Report, DOR, Pangea Day, TED
Posted in General, Media | No Comments »
Sunday, April 20th, 2008
Today the Seattle Times introduced a new quarterly magazine called Footprint, focused largely on the environment and global warming.
As I stepped outside to grab the newspaper on this April 20th, it sat in an inch of snow.
Tags: newspapers
Posted in Media | No Comments »
Tuesday, April 15th, 2008
After weeks (months?) of rumors, word is out that Federated Media has completed a $50 million round.
I'll save the questions around valuation of the company for the investors. However, I can say that FM has established a nice track record with Avenue A | Razorfish (my employer) over the last ...
Tags: Ad Networks, Federated Media, FM, John Battelle
Posted in Advertising, Campaigns, Media, Publishers | 4 Comments »
Friday, April 4th, 2008
Charlene Li and Josh Bernoff's new book, Groundswell, should be on your reading list. Addressing the incredible changes brought about by social technologies, it provides a great combination of analysis, instruction and storytelling. Li and Bernoff use twenty-five case studies to illustrate the way business has changed, and they do so in an entertaining way. More ...
Tags: Charlene Li, Forrester, Groundswell, Josh Bernoff, Social Influence Marketing
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
The Mobile Marketing Association features an article by my colleague Patrick Moorhead, that is definitely worth a read. It's a really nice overview of the progress made in mobile over the last year, but I especially like Patrick's healthy and determined attitude about finding the right marketing answer. From his article:
Many [have heard me say] that ...
Tags: MMA, Mobile, Patrick Moorhead
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
I previously pointed out Shiv Singh’s thinking on Social Influence Marketing. He’s written a another post on the topic, as a follow up to his recent SXSW presentation. In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM. As the relationship between brands and customers ...
Tags: Shiv Singh, SIM, Social Influence Marketing, Terri Walter
Posted in General, Media, Trends | 2 Comments »
Thursday, March 20th, 2008
Word came out this week that CafeMom has raised a $12M round. They've been on a very impressive run over the last year. I've talked with CafeMom's co-founders, Michael and Andrew, many times since they started their first property, ClubMom, in 1999 (both ClubMom and CafeMom are part of CMI Marketing). ...
Tags: Andrew Shue, Cafe Mom, Club Mom, Michael Sanchez, Social Influence Marketing, Social Media
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, March 9th, 2008
TechCrunch has a post regarding Fortune's recent Hulu profile. TC provides a summary of the way Hulu has been promoted, then and now; Fortune provides a positive (but accurate, imo) review of the site. I think it's interesting that Michael takes issue with the hype surrounding Hulu. He might be correct that ...
Tags: Hulu, TechCrunch, Video
Posted in Advertising, Media, Publishers, Trends | 2 Comments »
Thursday, March 6th, 2008
Patrick Moorhead, a Director in our Emerging Media group, authored a great piece on the state of the mobile web for our Digital Outlook Report. Specifically, he focuses on WAP and the improving consumer experience it provides (when done right). It's definitely worth a read for marketers and publishers:
The mobile ...
Tags: Digital Outlook Report, DOR, Facebook, MLB, Mobile, WAP, Wireless, Yelp
Posted in Media, Trends | No Comments »
Tuesday, February 26th, 2008
What are the 6 things you need to know about consumers' online video habits? What are the 4 trademarks of successful web video? What 3 things do marketers need to do to make their video assets relevant? My colleague Grant Owens provides the answers, in a valuable rundown of the state of video ...
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
In case you missed it, my colleague David Deal has a good post detailing how a two of our Avenue A | Razorfish clients, Levi's and Crystal Light (Kraft), are engaging with communities. They're both nice examples of the ways marketers are trying to engage in a more meaningful way ...
Tags: community, Kraft, Levis
Posted in Advertising, Campaigns, Media | 2 Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, my colleagues, Sarah Baehr and Alyson Hyder, identified Nokia as a company to keep an eye on in digital marketing. Their thoughts are worth sharing:
Nokia made two important moves in 2007 that will impact digital marketing in the coming year. It acquired both Enpocket, ...
Tags: location based marketing, Mobile, Nokia
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
The notion of media fragmentation is well established. That means more choices for consumers, but it also means we have so much choice that it can be hard to keep up. Feed readers are a great way to do so, but there are still a lot of mainstream users who ...
Tags: alltop, discovery, media fragmentation, popurls
Posted in Advertising, Media, Trends | No Comments »
Sunday, February 24th, 2008
In the ad network category, Avenue A | Razorfish's spending continued to be consolidated with the biggest players, a trend that has been growing over the past two years. Our billings with ad networks grew 34% year over year, with nearly all of this increase in spending directed toward the ...
Tags: Ad Networks, AOL, Blue Lithium, Digital Outlook Report, DOR, DrivePM, Media Billings, Microsoft, Quigo, Right Media, Tacoda, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
Community and Entertainment verticals continued to show very strong growth, each increasing more than 50% year over year. Over the past four years, the rise in billings in these two verticals has easily outpaced total billings growth.
Clearly social networks (a part of the Community category) and video sharing sites (in ...
Posted in Media, Trends | No Comments »
Sunday, February 24th, 2008
In my last post, I mentioned the strength of search marketing (from 2006 to 2007, the agency's search spending rose from 28% to 31% of total billings). It's no surprise that Google's efficiency and continued growth played a significant part of this. They continue to execute very well, both as ...
Tags: Ask, CPC, Digital Outlook Report, DOR, Google, Media Billings, Microsoft, Search, Yahoo
Posted in Advertising, Media, Publishers, Trends | No Comments »
Sunday, February 24th, 2008
I previously wrote about the growth of vertical properties and search engines in our 2007 media billings. The success of these two categories came at the expense of portals, which slid to 19% of billings in 2007, down from 24% in 2006. After being in high demand for several ...
Tags: Digital Outlook Report, DOR, Media Billings, Portals
Posted in Advertising, Media, Publishers, Trends | No Comments »
