General
Tuesday, July 29th, 2008
Earlier this year, I wrote about the consolidation of spending on ad networks. We've seen increasingly concentrated spending over the last several years, with the top five ad networks (by AA|RF spend) earning 71% of total ad network spending last year. For the first half of 2008, the trend continued, ...
Tags: Ad Networks, Digital Outlook Report, DOR
Posted in Advertising, General, Media, Publishers, Trends | 2 Comments »
Tuesday, July 29th, 2008
From Brian Morrissey: “so we have learned twitter is excellent for earthquake news. cue web 2.0ites predicting imminent death of NYT.”
Tags: Brian Morrissey, Twitter
Posted in General | No Comments »
Thursday, June 19th, 2008
I can't do better than David Deal's rundown of Best Buy's new Summer Hub (as David notes in his post, Best Buy is a client of AA|RF). Three things I really like about Best Buy's effort:
1) The primary focus is how technology can make your summer better, not on the ...
Tags: Best Buy, David Deal, Facebook, Summer Hub
Posted in Advertising, Campaigns, General, Media | 2 Comments »
Sunday, June 15th, 2008
I've considered Friendfeed a great resource for marketing/tech industry news and conversation, but the amount of discussion about Tiger's putt on 18 today was a surprise to me. While there were many great comments, Fred Wilson nailed it- "Tiger Woods is amazing."
Tags: Fred Wilson, Friendfeed, Tiger Woods
Posted in General, Trends | No Comments »
Monday, June 2nd, 2008
Doug Weaver and Scot McLernon of Upstream Habitat invited me to speak at their recent San Jose event. Habitat is an intensive training that the organizers describe as a "digital sales MBA in two days." Two things struck me about the event:
The quality of the instructors. I knew going in that Habitat had quality staff, but ...
Tags: Doug Weaver, Habitat, Sales, Scot McLernon, Training
Posted in General, Media, Publishers | 1 Comment »
Monday, May 19th, 2008
Sir George Martin delivered an exceptional keynote to end the Avenue A | Razorfish Client Summit last Thursday. His warm stories about the early days of the Beatles were enough to keep the crowd of 1000 fully engaged for over an hour. It was more than just good storytelling, though. ...
Tags: AA|RF, Avenue A | Razorfish, Client Summit, David Deal, Love, Sir George Martin
Posted in Agencies, General | 1 Comment »
Friday, April 25th, 2008
Pangea Day is another fantastic effort coming out of TED. Taking place on May 10th, it's an ambitious effort to bring people and cultures together through the power of film. The trailer at the site is definitely worth watching. The following excerpt from an email Chris Anderson sent to the TED community last week also provides ...
Tags: Chris Anderson, Digital Outlook Report, DOR, Pangea Day, TED
Posted in General, Media | No Comments »
Monday, March 31st, 2008
I previously pointed out Shiv Singh’s thinking on Social Influence Marketing. He’s written a another post on the topic, as a follow up to his recent SXSW presentation. In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM. As the relationship between brands and customers ...
Tags: Shiv Singh, SIM, Social Influence Marketing, Terri Walter
Posted in General, Media, Trends | 2 Comments »
Thursday, February 28th, 2008
Late last year, Shiv Singh posted some great thinking on how brands should approach social media. With so much attention being paid to social networks (rightly so), Shiv provides guidance on the role social media should play throughout a campaign. Read his post here. Beyond his thoughts on Social Influence ...
Posted in General | 2 Comments »
Tuesday, February 26th, 2008
Brandon Geary and his team in our Account Planning group did great work for our Digital Outlook Report. Their efforts resulted in several insights that every marketer should think about. How do we, as consumers, portray ourselves online? How many social networking profiles are we willing to maintain? How many ...
Posted in General, Trends | No Comments »
Sunday, February 24th, 2008
In our 2008 Digital Outlook Report, Avenue A | Razorfish's CEO, Clark Kokich, made a great observation about the challenges faced by marketers:
Consumers no longer move neatly from one touchpoint to the next, from branding to promotion to sales. Instead, they snack on digital content delivered through a dizzying array ...
Tags: Change, Digital Outlook Report, DOR, Marketing, Technology
Posted in General, Trends | 2 Comments »
Friday, February 22nd, 2008
On February 25, 2008, Avenue A | Razorfish releases it�s fourth annual Digital Outlook Report, a document I've been responsible for each of the four years. If it's of interest, pre-register, for a copy of the entire document.
Tags: Digital Outlook Report, DOR
Posted in General | 3 Comments »
