Campaigns
Thursday, June 19th, 2008
I can't do better than David Deal's rundown of Best Buy's new Summer Hub (as David notes in his post, Best Buy is a client of AA|RF). Three things I really like about Best Buy's effort:
1) The primary focus is how technology can make your summer better, not on the ...
Tags: Best Buy, David Deal, Facebook, Summer Hub
Posted in Advertising, Campaigns, General, Media | 2 Comments »
Tuesday, April 15th, 2008
After weeks (months?) of rumors, word is out that Federated Media has completed a $50 million round.
I'll save the questions around valuation of the company for the investors. However, I can say that FM has established a nice track record with Avenue A | Razorfish (my employer) over the last ...
Tags: Ad Networks, Federated Media, FM, John Battelle
Posted in Advertising, Campaigns, Media, Publishers | 4 Comments »
Friday, February 29th, 2008
I previously mentioned the Levi's design contest (a digital extension of their Project Runway partnership). The winner has been named, and the design will be produced and sold by Levi's:
As Levi's says about the design, "Love the turn back cuff on the sleeve. Cool asymmetrical opening and nice clean tailor ...
Tags: community, Levis, Project Runway, Social Media
Posted in Advertising, Campaigns | No Comments »
Sunday, February 24th, 2008
In case you missed it, my colleague David Deal has a good post detailing how a two of our Avenue A | Razorfish clients, Levi's and Crystal Light (Kraft), are engaging with communities. They're both nice examples of the ways marketers are trying to engage in a more meaningful way ...
Tags: community, Kraft, Levis
Posted in Advertising, Campaigns, Media | 2 Comments »
Sunday, February 24th, 2008
In 2007 Avenue A | Razorfish's media billings totaled $735 million, up 36% from 2006. This spendwas distributed across 1,832 Web sites- more than double the 863 properties on which we purchased media in 2006. A closer look at the distribution of billings revealed several emerging trends, including:
- A shift in ...
Tags: Digital Outlook Report, DOR, Media Billings
Posted in Advertising, Campaigns, Media, Publishers, Trends | 2 Comments »
