The Economy and Digital Advertising
October 27th, 2008 by Jeff LanctotTags: Connie Loizos, Credit Markets, Economy, Reuters
I was preparing a post regarding the impact that the struggling economy is having on digital marketing. Then Connie Loizos of Reuters save me the time by running an interview we did last week. She covered off on a broad range of relevant questions. I’d be interested in hearing what your experience has been as credit markets have tightened and the economy has struggled. Budgets being pulled back? Lowered expectations for 2009?
5 Responses to “The Economy and Digital Advertising”
I think it is only realistic to have lower expectations about the economy for the 2009, digital marketing is still important to a company that has the budget but they will be looking to achieve the same results for a smaller price
^^
I’m inereseted to read this article.
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I think this is where advertisers will see the value of using ad networks and an even better value in ad networks with premium publishers