A Great Resource for Digital Sales Teams

Doug Weaver and Scot McLernon of Upstream Habitat invited me to speak at their recent San Jose event.  Habitat is an intensive training that the organizers describe as a “digital sales MBA in two days.”  Two things struck me about the event:

• The quality of the instructors.  I knew going in that Habitat had quality staff, but they were very well prepared (based both from what I observed, and what I heard from Habitat attendees).  The courses are extremely organized.
• The engagement of the attendees.  There were lots of questions, plenty of healthy debate, and generally an excitement to be learning.  A good number of attendees were making the transition from traditional to digital channels, which was nice to see.  They’ll bring a great combination of skills and insight to the market.

The lack of experienced digital sellers has been much discussed.  You can’t create experience overnight, but better training and mentoring sure is a big help.  If you’re a new digital seller, or lead a sales team that lacks digital experience, Habitat is definitely worth considering.