Sir George and the Summit

Sir George Martin delivered an exceptional keynote to end the Avenue A | Razorfish Client Summit last Thursday.  His warm stories about the early days of the Beatles were enough to keep the crowd of 1000 fully engaged for over an hour.  It was more than just good storytelling, though.  His inspiring lessons about creativity and innovation were outstanding.   The reinvention of the Beatles’ music into Cirque du Soleil’s Love is only the most recent example (and is also the work that has once again shone a bright light on his genius).

Many thanks to my colleague David Deal for producing the summit, including arranging the excellent keynote to end the event.