Read it now: Groundswell
April 4th, 2008 by Jeff LanctotTags: Charlene Li, Forrester, Groundswell, Josh Bernoff, Social Influence Marketing
Charlene Li and Josh Bernoff’s new book, Groundswell, should be on your reading list. Addressing the incredible changes brought about by social technologies, it provides a great combination of analysis, instruction and storytelling. Li and Bernoff use twenty-five case studies to illustrate the way business has changed, and they do so in an entertaining way. More importantly, they provide the tools needed to win in this new environment. It’s one of those books that helps you think about your business challenges in a fresh way.
Two disclosures: 1) I did a peer review of the Groundswell draft for Harvard Business Press, and 2) Charlene is one of the guest speakers at the Avenue A | Razorfish Client Summit next month.
2 Responses to “Read it now: Groundswell”
Thanks, Jeff. We appreciated your peer review comments, even though your identity was hidden.
We’ve crammed as much insight into this little package as we could. Hope people like it.
This is an absolutely cracking book, its well worth the read.