Distribution Trumps Destination

Garrick Schmitt heads up the User Experience practice at AA|RF, and is a leading thinker regarding the ways web publishers should respond to new consumer behaviors.  His contribution to the 2008 Digital Outlook Report can be found on the Digital Design Blog.  His premise is that the homepage isn’t as important as it once was, and that content distribution should be the new priority for publishers.  Garrick not only makes smart observations about the way behaviors have changed, but also provides advice on what publishers should do about it.