March, 2008 Archive
Monday, March 31st, 2008
The Mobile Marketing Association features an article by my colleague Patrick Moorhead, that is definitely worth a read. It's a really nice overview of the progress made in mobile over the last year, but I especially like Patrick's healthy and determined attitude about finding the right marketing answer. From his article:
Many [have heard me say] that ...
Tags: MMA, Mobile, Patrick Moorhead
Posted in Media, Trends | 2 Comments »
Monday, March 31st, 2008
I previously pointed out Shiv Singh’s thinking on Social Influence Marketing. He’s written a another post on the topic, as a follow up to his recent SXSW presentation. In our 2008 Digital Outlook, the head of Avenue A | Razorfish’s Emerging Media group, Terri Walter, provides her roadmap for success in SIM. As the relationship between brands and customers ...
Tags: Shiv Singh, SIM, Social Influence Marketing, Terri Walter
Posted in General, Media, Trends | 2 Comments »
Thursday, March 20th, 2008
Word came out this week that CafeMom has raised a $12M round. They've been on a very impressive run over the last year. I've talked with CafeMom's co-founders, Michael and Andrew, many times since they started their first property, ClubMom, in 1999 (both ClubMom and CafeMom are part of CMI Marketing). ...
Tags: Andrew Shue, Cafe Mom, Club Mom, Michael Sanchez, Social Influence Marketing, Social Media
Posted in Advertising, Media, Publishers, Trends | No Comments »
Tuesday, March 11th, 2008
Frank Kochenash, the head of Strategy and Insights in Avenue A | Razorfish's Seattle office, authored one of the more thought provoking pieces in our 2008 Digital Outlook Report. Frank addressed the role users will play as advertising models evolve on social networks. Specifically, how users should be compensated as the economic ...
Tags: Digital Outlook Report, DOR, Social Influence Marketing, Social Networks
Posted in Advertising, Publishers, Trends | No Comments »
Sunday, March 9th, 2008
TechCrunch has a post regarding Fortune's recent Hulu profile. TC provides a summary of the way Hulu has been promoted, then and now; Fortune provides a positive (but accurate, imo) review of the site. I think it's interesting that Michael takes issue with the hype surrounding Hulu. He might be correct that ...
Tags: Hulu, TechCrunch, Video
Posted in Advertising, Media, Publishers, Trends | 2 Comments »
Thursday, March 6th, 2008
Patrick Moorhead, a Director in our Emerging Media group, authored a great piece on the state of the mobile web for our Digital Outlook Report. Specifically, he focuses on WAP and the improving consumer experience it provides (when done right). It's definitely worth a read for marketers and publishers:
The mobile ...
Tags: Digital Outlook Report, DOR, Facebook, MLB, Mobile, WAP, Wireless, Yelp
Posted in Media, Trends | No Comments »
Monday, March 3rd, 2008
Garrick Schmitt heads up the User Experience practice at AA|RF, and is a leading thinker regarding the ways web publishers should respond to new consumer behaviors. His contribution to the 2008 Digital Outlook Report can be found on the Digital Design Blog. His premise is that the homepage isn't as important as it once ...
Tags: Digital Design Blog, Digital Outlook Report, DOR, Garrick Schmitt
Posted in Publishers, Trends | 1 Comment »
