Social Influence Marketing
February 28th, 2008 by Jeff LanctotLate last year, Shiv Singh posted some great thinking on how brands should approach social media. With so much attention being paid to social networks (rightly so), Shiv provides guidance on the role social media should play throughout a campaign. Read his post here. Beyond his thoughts on Social Influence Marketing, I’d recommend spending some time on Shiv’s blog; he always has great insights on the state of our business.
2 Responses to “Social Influence Marketing”
Jeff,
Been loving your blog so far. Would you consider making your RSS feed full content, rather than excerpt only?
I read through an RSS reader, so it is much easier to consume content in that manner without having to visit the blog.
John- thanks for reading. Full feed is now active.