Denim, Crystal and You
February 24th, 2008 by Jeff LanctotTags: community, Kraft, Levis
In case you missed it, my colleague David Deal has a good post detailing how a two of our Avenue A | Razorfish clients, Levi’s and Crystal Light (Kraft), are engaging with communities. They’re both nice examples of the ways marketers are trying to engage in a more meaningful way with their customers.
2 Responses to “Denim, Crystal and You”
Hi Jeff, I wonder if you could share the Levis and Kraft cases if already in th epublic domain. Will be highly appreciated if you can.Thanks so much.. Regards, Tarun.
Tarun, we don’t have case studies at this time. Both of the campaigns are still live (actually, Levi’s wrapped up on 2/28, with a winner named: http://www.us.levi.com/ProjectRunway/home.jsp)